Our Story
Gabriel Beniashvili, founder of the investment company “Binyamin,” has deep family roots in Georgia. Most of his immediate ancestors lived in the Sachkhere municipality of the Imereti region during the 1980s and 1990s.
Despite moving to Israel at just one year old, Gabriel grew up immersed in Georgian values and love, fostered by his parents in their daily lives. This connection to his heritage runs deep, as evidenced by the prominent roles of his ancestors within the Georgian Jewish community.
Gabriel’s grandfather, Eliyahu Biniashvili, and his uncles, Rabbi Sheftai Biniashvili and Rabbi Abraham Biniashvili, were all included among the 100 most distinguished Georgian Jews. Rabbi Sheftai served as the rabbi of Sachkhere, while Rabbi Abraham held the roles of mohel (ritual circumciser) and shohet (ritual slaughterer) for the community. Eliyahu Biniashvili provided spiritual guidance and leadership.
Even after the family’s return to Israel, settling in Netanya, Nahariya, and Beersheba, the Biniashvilis continued this legacy. Under the leadership of Eliyahu and Shimshon Biniashvili (assumed to be another relative), they established shrines to honor their ancestors’ path and ensure its continuation.
Inspired by this rich heritage and his fond memories, Gabriel feels a strong connection to Georgia and has chosen to focus his significant investment activities there.
20+ Years of Experience
Our team has 20+ years of diverse investment experience across asset management, hospitality, development, and retail. In Israel, Portugal, Spain, Georgia, and the Middle East.
Your Investment Guardian
Guarding your wealth, fostering growth. Data-driven insights empower our team to navigate markets, securing optimal returns for your future.
Endless Opportunities
We spark potential, bridging ambition to reality. Partner with us to cultivate your legacy and navigate the journey from dream to global success.
The 10 Commandments of Binyamin
01
Respect and Love
our recipe for success is based on loyalty; We are committed to what we do, we show loyalty to our colleagues and everyone we work with. In this relationship, our “partner” is everyone with whom we will engage in business communication.
02
Loyalty, Loyalty, Loyalty
the entire culture of the company is based on loyalty; We are committed to what we do, we show loyalty to our colleagues and everyone we work with. In this relationship, our “partner” is everyone with whom we will engage in business communication.
03
God is in the details
when doing things, even small nuances are important, because atara details make a great work, they lead to the main result. Therefore, every detail deserves attention.
04
Share, Share, Share
we share our knowledge experience and skills equally with all partners; Business relations with us are based on mutual sharing.
05
We Learn from Everyone
every partner, employee, anyone related to the case can bring their own knowledge, which is an invaluable benefit to the overall result
06
Long-Term Goals, Tactical Moves
in everyday life – our goals are long-term but taking tactical steps is the daily routine of our activities
07
1+1=11
Unity creates a greater cause If the right people meet and you combine their values, then their gathering is not a mechanical sum, but means much more.
08
Gratitude and Appreciation
the right action, honesty and responsible cooperation should be properly appreciated and become a reason for gratitude, which is part of our business code of conduct.
09
Professionalism and Growth
orientation are our core values are important, because atara details make a great work, they lead to the main result. Therefore, every detail deserves attention.
10
The Principle of “What You Pay and What You Get”
the concepts of “expensive” and “cheap” are conditional. When a particular step, investment or purchase has the desired result, it means that it was worth it.