About Us

10 commandments that reflect the main values of the brand:

Respect and love

our recipe for success is based on loyalty; We are committed to what we do, we show loyalty to our colleagues and everyone we work with. In this relationship, our "partner" is everyone with whom we will engage in business communication.

Loyalty, Loyalty, Loyalty

the entire culture of the company is based on loyalty; We are committed to what we do, we show loyalty to our colleagues and everyone we work with. In this relationship, our "partner" is everyone with whom we will engage in business communication.

God is in the details

when doing things, even small nuances are important, because atara details make a great work, they lead to the main result. Therefore, every detail deserves attention.

Share, share, share

we share our knowledge experience and skills equally with all partners; Business relations with us are based on mutual sharing.

We learn from everyone

every partner, employee, anyone related to the case can bring their own knowledge, which is an invaluable benefit to the overall result

Long-term goals, tactical moves

in everyday life - our goals are long-term but taking tactical steps is the daily routine of our activities

1+1=11

Unity creates a greater cause If the right people meet and you combine their values, then their gathering is not a mechanical sum, but means much more.

Gratitude and appreciation

the right action, honesty and responsible cooperation should be properly appreciated and become a reason for gratitude, which is part of our business code of conduct.

Professionalism and growth

orientation are our core values are important, because atara details make a great work, they lead to the main result. Therefore, every detail deserves attention.

The principle of "what you pay and what you get"

the concepts of "expensive" and "cheap" are conditional. When a particular step, investment or purchase has the desired result, it means that it was worth it.

Story of Binyashvili Family

Gabriel Beniashvili, founder of the investment company “Binyamin,” has deep family roots in Georgia. Most of his immediate ancestors lived in the Sachkhere municipality of the Imereti region during the 1980s and 1990s.

Despite moving to Israel at just one year old, Gabriel grew up immersed in Georgian values and love, fostered by his parents in their daily lives. This connection to his heritage runs deep, as evidenced by the prominent roles of his ancestors within the Georgian Jewish community.

Gabriel’s grandfather, Eliyahu Biniashvili, and his uncles, Rabbi Sheftai Biniashvili and Rabbi Abraham Biniashvili, were all included among the 100 most distinguished Georgian Jews.  Rabbi Sheftai served as the rabbi of Sachkhere, while Rabbi Abraham held the roles of mohel (ritual circumciser) and shohet (ritual slaughterer) for the community.  Eliyahu Biniashvili provided spiritual guidance and leadership.

Even after the family’s return to Israel, settling in Netanya, Nahariya, and Beersheba, the Biniashvilis continued this legacy.  Under the leadership of Eliyahu and Shimshon Biniashvili (assumed to be another relative), they established shrines to honor their ancestors’ path and ensure its continuation.

Inspired by this rich heritage and his fond memories, Gabriel feels a strong connection to Georgia and has chosen to focus his significant investment activities there.

Our team boasts 20+ years of diverse investment experience across asset management, hospitality, development, and retail. Spanning Israel, Portugal, Spain, Georgia, and the Middle East, our members have held leadership roles, demonstrating dedication and analytical prowess. This enables us to predict potential crises and proactively prepare processes to mitigate risks and ensure major success and high ROI.

Guarding your wealth, fostering growth. Data-driven insights empower our team to navigate markets, securing optimal returns for your future

We are committed to safeguarding every penny of your investment. Our financial expertise extends beyond mere management; we are devoted to your financial well-being. With a keen understanding of market dynamics and a pulse on ever-changing trends, we leverage timely analysis to ensure not only financial security but also optimal growth for our partners. Consider us your financial well-being guardians, navigating the market landscape with expertise and foresight to secure your investments and foster prosperity.

Complete openness is our foundation. We operate with transparency, sharing all information openly with partners, and providing the tools you need. This fosters trust, enabling confident, informed decisions. We prioritize open communication, upholding the highest standards of trust and integrity in every action.

We spark potential, bridging ambition to reality. Partner with us to cultivate your legacy and navigate the journey from dream to global success.

When you become our partner, you don’t just join a team; you become part of a family. We stand by you at every step, offering unwavering support and guidance throughout your journey. This is not simply a business relationship; it’s a holistic partnership, where shared goals and mutual success are intertwined. We believe in the power of collaboration, and we are dedicated to helping you reach your full potential.

The team

Member 1 Member 2

Giorgi Murjiknely, CEO

Giorgi brings over 10 years of hospitality expertise across renowned brands like Starwood, IHG & Marriott, honed in diverse markets including the Middle East and Georgia. Successfully leading from entry-level to leadership roles, he boasts a consistent track record of success.

Proficient in risk management and driving sustained growth, Giorgi has led large-scale developments and secured funding from diverse institutions in the past 3 years.

His unique experience, strong analytical skills, and deep understanding of both established and emerging markets make him a valuable asset in realizing your vision

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Natia Chumburidze, COO

Possesses extensive expertise in Georgia’s financial sector, marked by a prominent tenure at TBC BANK. With over a decade of successfully overseeing multiple branches, she consistently exceeded business targets owing to her exceptional leadership and strategic prowess.

Her pivotal role entails steering top-level operations that define and ensure the company’s success and profitability.

Notably, Natia is instrumental in cultivating a motivated team aligned with cooperative values, fostering an environment where individuals thrive collaboratively.

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Here are some highlights of our ongoing developments:

Global Expansion
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Global Expansion icon

Global Expansion

We are expanding our geographic reach to access new markets, identify promising investment opportunities, and connect with a wider range of investors This includes establishing partnerships with local investment firms and participating in international investment conferences.

New Investment Products
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New Investment icon

New Investment Products

We are expanding our geographic reach to access new markets, identify promising investment opportunities, and connect with a wider range of investors This includes establishing partnerships with local investment firms and participating in international investment conferences.

Our Impact
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Our Impact icon

Our Impact & Sustainable Investment Initiatives

We are expanding our geographic reach to access new markets, identify promising investment opportunities, and connect with a wider range of investors This includes establishing partnerships with local investment firms and participating in international investment conferences.

Crossroad for Investors
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Crossroad for Investors icon

Crossroad for Investors and Entrepreneurs:

We act as a bridge between investors and entrepreneurs, facilitating access to funding and providing valuable resources and support to high-potential startups This includes hosting networking events, organizing mentorship programs, and offering investment analysis and due diligence services.

By actively pursuing these ongoing developments, Binyamin Company aims to provide its investors and partners with a competitive advantage in the ever-evolving investment landscape. We are committed to continuously improving our services and creating a platform that fosters collaboration, innovation, and long-term investment success.

We encourage you to contact us directly to learn more about our ongoing developments and explore the various ways Binyamin Company can partner with you to achieve your investment goals.